The long tail. Why the future of business is selling less of more - Chris Anderson
why the future of business is selling less of more
KORTE INHOUD
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
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2006Uitgever: Hyperion, New York238 paginasTaal: EngelsISBN-10: 1401308600ISBN-13: 9781401308605Koop dit boek tweedehands
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238 p. Paperback (In good condition.) New York, Hyperion 2006 [Auteur: Anderson, Chris] [Jaar: 2006] [Titel: The Long Tail. Why the Future of Business Is Selling Less of More. How Endless Choice Is Creating Unlimited Demand]
