The Global Leader - Terence Brake
Management Insights from Around the World
KORTE INHOUD
In 1994, Terence Brake co-authored the book Doing Business Internationally , which provided comprehensive guidelines for individuals and organizations working across cultural borders. The Global Leader is a follow-up to this successful book, and focuses on the urgent need for companies to build cultures that develop global leaders at all levels. Filled with input executives and senior managers from leading global companies like Avon, Bechtel, Colgate-Palmolive, Huges Electronics, and International Flavors and Fragrances, this guide provides the reader with valuable insights into: organizational capabilities needed to build and sustain global competitiveness; a leadership process that transforms the challenges of global competition into world-class performance; culture-building tools that release leadership potential throughout the organization; and a change process for managing deep cultural transformation.
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