The 7 Triggers to Yes - Russell H. Granger
The New Science Behind Influencing People's Decisions
KORTE INHOUD
Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.Activating one or more of the other person's triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations. Just say YES to success. 7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your ...
