Strategies for Asia Pacific - Philippe Lasserre

building the business in Asia

KORTE INHOUD

First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies.

2005Taal: Engelszie alle details...

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2005Uitgever: Palgrave Macmillan320 paginasTaal: EngelsISBN-10: 1403916950ISBN-13: 9781403916952