Sport Marketing - Bernard James Mullin

KORTE INHOUD

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
2007Taal: Engelszie alle details...

Details

2007Uitgever: Human Kinetics Publishers539 paginasTaal: EngelsISBN-10: 0736060529ISBN-13: 9780736060523

REVIEWS VAN DIT BOEK