On Message. Communitating the Campaign. - DAVID SANDERS|HOLLI A. SEMETKO [EDS.].|JOHN CURTICE|MARGARET SCAMMELL|NORRIS, PIPPA
Communicating the Campaign
KORTE INHOUD
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
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1999Uitgever: Sage Publications Ltd224 paginasTaal: EngelsISBN-10: 0761960732ISBN-13: 9780761960737Koop dit boek tweedehands
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Original publisher's paper-covered boards, pictorial frontcover, large 8vo: xiv, 218pp., tables, technical appendix, bibliography, index names, index subjects. Very fine copy - as new. London-Thousand Oaks-New Delhi, A Sage Publication Inc. 1999 [Auteur: DAVID SANDERS/HOLLI A. SEMETKO [EDS.]./JOHN CURTICE/MARGARET SCAMMELL/NORRIS, PIPPA] [Jaar: 1999] [Titel: On Message. Communitating the Campaign.]
