Multi-screen Marketing - Natasha Hritzuk - Kelly Jones
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Families are no longer clustered around the TV during prime time. People can decide when, where, and what to viewfrom traditional television to short form video and social sharingand they often do so simultaneously on more than one screen. If the way people interact with media is different from person to person and from device to device, why should marketing messages stay static? They shouldnt. Thats why two digital marketing experts from Microsoft Advertising have written Multi-Screen Marketing . Through their research at Microsoft, Natasha Hritzuk and Kelly Jones have discovered that when marketers focus on the why behind consumer behavior, they are able to simplify an increasingly complex marketing environment. By understanding why consumers engage in multi-screen behavior, readers can begin to understand both where to place their marketing dollars and how to create messages with the most impact. As the digital world becomes more integrated with the physical world, people are discovering the benefit of usi...
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