Marketing Research - Gilbert A. Churchill, Dawn Iacobucci
Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) (The Harcourt Series in Marketing)
KORTE INHOUD
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
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2002Uitgever: Harcourt College Publishers1006 paginasTaal: EngelsISBN-10: 0030331013ISBN-13: 9780030331015Koop dit boek tweedehands
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[Auteur: Churchill, Gilbert A. & Dawn Iacobucci] [Pagina's: 1006] [Taal: en] [Uitgever: Harcourt College Publishers] [Jaar: 2002] [Titel: Marketing Research. Methodological Foundations - eight edition]
