Luxury Online: Styles, Systems, Strategies - Uché Okonkwo

Styles, Systems, Strategies

KORTE INHOUD

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

2010Taal: Engelszie alle details...

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2010Uitgever: Palgrave Macmillan320 paginasTaal: EngelsISBN-10: 0230555365ISBN-13: 9780230555365