Luxury Brand Management - Michel Chevalier, Gerald Mazzalovo

A World of Privilege

KORTE INHOUD

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
2008Taal: Engelszie alle details...

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2008Uitgever: Wiley400 paginasTaal: EngelsISBN-10: 0470823267ISBN-13: 9780470823262

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