The Long Tail - Chris Anderson
Why the Future of Business Is Selling Less of More
Originele nieuwprijs: € 16.95
KORTE INHOUD
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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2008, 288pp, paperback, new [Auteur: Chris Anderson] [Taal: en] [Uitgever: Hyperion] [Jaar: 2008] [Titel: The Long Tail / Why the Future of Business Is Selling Less of More]
