The Long Tail - Chris Anderson
Why the Future of Business Is Selling Less of More
KORTE INHOUD
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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2006Uitgever: Van Ditmar267 paginasTaal: EngelsGrootte: 203x133x25ISBN-10: 1401309666ISBN-13: 9781401309664Koop dit boek tweedehands
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2008, 288pp, paperback, new [Auteur: Chris Anderson] [Taal: en] [Uitgever: Hyperion] [Jaar: 2008] [Titel: The Long Tail / Why the Future of Business Is Selling Less of More]
