Leading Pharmaceutical Innovation - Oliver Gassmann Gerrit Reepmeyer Oliver Gassmann Maximilian Von Zedtwitz Gerrit Reepmeyer
Trends and Drivers for Growth in the Pharmaceutical Industry
KORTE INHOUD
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
