How to Sample in Surveys - Fink, Arlene
KORTE INHOUD
"Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd Edition shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; choose the right type of measurement (categorical, nominal, or ordinal) for responses to survey questions; ask questions that get at attitude, behavior, and knowledge; develop factorial, conjoint, and Internet survey questions."--Page 4 of cover.
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1995, paperback, goed exemplaar [Auteur: Fink, Arlene] [Taal: en] [Uitgever: Sage Pubns] [Jaar: 1995] [Titel: How to Sample in Surveys]