Hacking Growth -
Brown Morgan & Ellis Sean
Originele nieuwprijs: € 21.95
KORTE INHOUD
'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and ...
Details
2017Uitgever: Ballantine Books320 paginasTaal: EngelsISBN-10: 0753545373ISBN-13: 9780753545379Koop dit boek tweedehands
bij volgende verkopers
Als nieuw [Auteur: Sean Ellis] [Titel: Hacking Growth: How Today's Fastest Growing Companies Drive Breakout Success]
