Business Model Generation - Osterwalder, Alexander

A Handbook for Visionaries, Game Changers, and Challengers

KORTE INHOUD

The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation . The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation .


1 Canvas.


Definition of a Business Model.


The 9 Building Blocks.


The Business Model Canvas.


2 Patterns.


Unbundling Business Models.


The Long Tail.


Multi-Sided Platforms.


FREE as a Business Model.


Open Business Models.


3 Design.


Customer Insights.


Ideation.


Visual Thinking.


Prototyping.


Storytelling


Scenarios.


4 Strategy.


Business Model Environm...
2010Taal: Engelszie alle details...

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2010Uitgever: Central Book House / WIL288 paginasTaal: EngelsGrootte:  241x191x25ISBN-10: 0470876417ISBN-13: 9780470876411

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