Bottom-up marketing - Al Ries

KORTE INHOUD

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign
1989Taal: Engelszie alle details...

Categorie

Details

1989Uitgever: McGraw-Hill226 paginasTaal: EngelsISBN-10: 0070527334ISBN-13: 9780070527331

REVIEWS VAN DIT BOEK